Our Story
As third-generation diamond experts, diamonds have always been a part of our story. As two sisters raised in the heart of the diamond world, our passion for jewellery is woven into who we are. But we wanted to craft a new chapter—one that reflects the true spirit of this generation: inclusive, conscious, and bold.
At Yana & Co., by embracing lab-grown diamonds, we set out to change the narrative, highlighting their beauty and benefits—more accessible to all and kind to the planet. Because nothing shines brighter than beauty made in India, with no price to pay but love.
- Veini Jain, Founder
OUR VISION
We believe the most diamond-worthy moments are the ones you feel, not the ones you're told to celebrate. It's the courage to start over. The quiet confidence after you finally spoke your mind. The simple, profound joy of feeling truly yourself on a perfectly ordinary afternoon. These personal, un-posted victories are the real fabric of our lives.
Yana & Co. was born from this belief that your inner world deserves to be adorned. By blending our family's three-generation artistry with the accessibility of lab-grown diamonds, we celebrate your choice to mark your own narrative. Each piece is a tribute to your personal essence, crafted to celebrate your journey, simply because it’s yours.